Promoting Me, LLC.

"Helping People Become Brands and Make a Name for Themselves "

-Shelly Peterson-

Founder/ CEO

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About Us

Shelly Peterson is a well-known and highly acclaimed business executive specializing in business strategy. A strategy built around the marketplace trends, business development, reputation, staffing, operations financials, KPIs, communication, and community. Shelly’s passion for business, entrepreneurship, and people is her motivator. She started Promoting Me in 2020 because of her passion for helping people become brands and make a name for themselves. Shelly is a high-energy, results-oriented professional who can easily make things happen by turning thoughts into action. She is energized by making things better. As a natural networker, she brings energy and a comprehensive approach to business development and is a strong developer of people. She leads change by defining a clear vision with her engaging and energizing personality. She can connect with many people within an organization, from executive level to intern level. Shelly is a third-generation construction professional who has been in the construction industry for nearly 27 years. She sold and completed over 115 major projects and hundreds of small projects totaling over $3.5B, mentored more than 2,500 employees in the market sectors of commercial, entertainment and art, education, government, healthcare, hotel and condos, student housing, industrial, pulp and paper, mining, oil & gas and manufacturing in the geographies of California, Florida, Georgia, Minnesota, Maine, Las Vegas, Wisconsin, Iowa, Michigan, North Dakota, Washington DC. Shelly served on the executive team for one of ENR’s top 100 construction management companies in the United States.

We help people create their personal brand and help them develop powerful professional online profile in the form of a personal website (.com) that will highlight your education, skills, abilities, accomplishments, lessons learned, goals, personal interests and commitment to community.   We use modern day networking tools such as electronic business cards, video messaging and various ways other innovative ways to enhance and share your brand story.

LinkedIn is the world’s largest professional network on the internet.  We help professionals develop their LinkedIn Profile, navigate the digital platform, find connections, and coach and create content for consistent activity.

Work with businesses and entrepreneurs to strategize all areas of their business.  Start-up companies, small business, and medium sized businesses.  Coach and develop strategy around business development, marketing, revenue generation, cost of goods and expense tracking and efficiencies, employee recruitment, training and retention, customer service and innovation.

Keynote speaking on subjects such as personal branding, leadership, thriving as a female in construction, entrepreneurship, grit to survive in business and diversity, equity and inclusion.

Helping People Become Brands


I can’t even begin to describe the profound effect you bring to the success of this company. Your professional attitude and diligence is the example all should follow.
Ron, Executive Vice President
Delivered large project on time (despite record snow fall), on budget and with a no issues startup. What more can you ask?  
Plant Manager
Your leadership, commitment, passion, and can-do attitude is so appreciated. It seems in every community there are a handful of folks that really make a difference – you are one of them.
Del, President

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