Reach Program

-Amy Louhela-

PCN Coordinator

"Closing the gap between what we believe to be true (perceived norms) and what is actually true (actual norms)"

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Hello, My name is Amy Louhela and I am the PCN Coordinator for the Carlton and Cloquet School districts. I am looking forward to serving our community in this role. I hold an Associate of Applied Science degree in Law Enforcement, A Bachelor of Science Degree in Marriage and Family Therapy and a Master’s degree in Fine Arts. I have almost 20 years of experience in the human services fields. My goal is to help improve community relationships and foster personal growth and social change. I believe in volunteering in my community and in the past, I served on the Cloquet Parks commission and the 4th of July planning committee . I also volunteer at the Carlton County fair. I have owned and operated my own photography business for the last 14 years. In my spare time you will usually find me at Jay Cooke State Park.

Connection – Collaboration – Communication. Connecting the community and individuals, break down barriers and uplift through leadership. Building solid anchors of support to create webs of encouragement, compassion, and HOPE so people can be successful in the choices they make and the lives they build.

Positive Community Norm (PCN) mission to provide learning and leadership with individuals, family, schools, and Community. Developing community partnerships in Carlton County, specifically the Cloquet and Carlton School Districts is all about improving community health.

7 Core Principles of Positive Community Norms: Be Positive, Be Present, Be Perceptive, Be Purposeful, Be Perfected, Be Proactive and Be Passionate


Create stronger developmental relationships and partnerships in a mutually respectful and safe community.
Closing the gap between misperceptions of norms and actual norms across the social ecology/
Gain a better understanding of The science of the Positive cycle of Transformation: Spirit (what is the true purpose of our work), Science (what methodologies should we use), Action (What are the most effective actions), Return (what outcomes will we measure).

Evidence-based Strategy – PCN is a framework that incorporates different change-orientated strategies
REACH’s safe, respectful, and caring environment helps young people to discover they are resilient and that their future is hopeful.

1. The Montana Institute – Changing norms and transforming cultures to create healthier, safer communities.

2. CADCA – Building drug-free communities. Prevention changes communities.

3. Carlton County Drug Prevention Coalition – established to combat the growing epidemic of substance abuse in Carlton County.

4. Minnesota Prevention Resource Center. The best way to prevent substance abuse us by addressing its root causes. Minnesota Prevention Resource Center supports people and organizations to engage this effort.

5. 2022 Minnesota Prevention Program Sharing Conference is now accepting abstracts for presentations for October 20 and 21.

6. Minnesota Student Survey – The longest running youth surveys in the nation.

7. Substance Use in Minnesota – Create a single topic, location, or demographic to create a custom data report.

8. Substance Abuse and Mental Health Services Administration – Lead public health efforts to advance the behavioral health of the nation.

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